Question: QUESTION 1 ( 4 0 Marks ) 1 . 1 Modern marketing calls for more than developing a good product, pricing it attractively and making

QUESTION

1

(40

Marks

)

1.1

Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with their present and potential stakeholders and the general public.

Based on this statement, discuss the effectiveness of the different forms of communication that BHS used to reach its target market.

(10

marks

)

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