QUESTION $1(40$ Marks$)$

$1\mathrm{.}1$ As one of the supply chain executives of a retail company specialising in the manufacture and

distribution of household goods, analyse how the organisation can address the quadruple challenge by

prioritising technological integration. Make use of the case study and relevant frameworks.

$(20$ marks$)$

$1\mathrm{.}2$ Despite significant investments in digital transformation, only a small percentage of global companies $-$

just $8\%$ according to a recent Bain survey$-$ have successfully achieved their intended business outcomes

from investments in technology. With reference to the case study, critically discuss why this is the case.

Justify your response with practical insights.