QUESTION $1(40$ Marks$)$

A leading consumer electronics company, Datawave, has been known for its high$-$quality smartphones in the Southern

African market. Recently, market research and customer feedback have indicated a significant shift in customer

requirements. Customers are now demanding more sustainable and eco$-$friendly products, extended battery life, and

advanced features for remote work and health monitoring due to the increasing trend of working from home and health

consciousness. Max Ka$-$Zwangendaba the operations executive has briefed the produce development team that there is an

urgent need to design a new smartphone that addresses these changing customer requirements while maintaining the

company's reputation for innovation and quality.

$1\mathrm{.}1$ In response to this, analyse the activities that the design and engineering teams will undertake to

achieve this goal

$(20$marks$)$

Your response should relate to the provided scenario and include relevant examples and illustrations.

$1\mathrm{.}2$ Max Ka$-$Zwangendaba has asked the design and development team to provide a report for executive

management detailing the cycle that the new smartphone will go through upon its market inception.

$(20$marks$)$

The report should analyse each stage, including the interventions of the operations team and other

functions. Please include illustrations in your response.