Question $14$

$2\mathrm{.}5pts$

In an effort to overhaul its marketing function, which of the following was NOT among the changes initiated in GE$,$ according to the article Unleashing the Power of Marketing?

Marketers were put in four distinct categories, depending on their contribution to the company

CMO positions were created for all of G$\text{'}\text{'}$s businesses and at the corporate level

Skills related to marketing were pulled together from many parts of the organization to create a structured storehouse of marketing knowledge that all marketers in GE could draw from

A set of procedures was created to measure and evaluate the effectiveness of marketing decisions and actions

Marketers were given a free hand in designing radically new products, and were not required to incorporate inputs from RED and production departments