Question: Question 1 4 ( 2 . 5 points ) Many products exist along a continuum from products where tangible characteristics are dominant ( e .
Question points
Many products exist along a continuum from products where tangible characteristics
are dominant eg salt to intangible characteristics being dominant eg education
Some products eg restaurants have elements of physical goods eg the food and
elements of services eg ambience, order accuracy, comfort The fact that products
lie along this continuum between "pure physical goods" and "pure services" is
apparent in the
gaps model of service quality
credence quality of distribution
service quality continuum
tangibility spectrum
expectancy disconfirmation paradigm
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