Question: Question 1 4 2 pts When categorizing sources of influence by reach, interactiveness ( two - way communication ) , and credibility, which quadrant represents
Question
pts
When categorizing sources of influence by reach, interactiveness twoway communication and credibility, which quadrant represents sources that have limited reach, high twoway communication, and low credibility?
Quadrant : Marketing Source; MassMedia Delivered
Quadrant : NonMarketing Source; MassMedia Delivered
Quadrant : Marketing Source; Personally Delivered
Quadrant : NonMarketing Source; Personally Delivered
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