Question $14(4$ points$)$

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Nike is the world's largest athletic brand. Its innovative and broad product line helps drive sales; however, a large majority of those sales are in the footwear business. Most of Nike's goods are produced overseas in low$-$cost factories and then imported to the final market. Nike currently has many of the top U$.$S$.$ athletes under contract $($Michael Jordan, Tiger Woods, Dwyane Wade$)$ but international sales are still small in emerging markets. However, many competitors have attempted to copy Nike's business model $($high$-$value branded products manufactured at low$-$cost$),$ including Adidas and Reebok, while many retailers have attempted to pass on the low$-$cost pressure of retail consumers. Perform a SWOT analysis for Nike.