Question $14$

Demonstrating the content validity of a test can be best accomplished by showing that $$

tasks performed on the test are general enough to apply to any type of job

scores on the test are both internatly and externally reflable

the test is representative of important aspects of performance on the job

higher test scores are statistically equivalent to proven, long$-$term job success

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Question $15$

$2$ pts

Sweet Leaf Tea, a Texas$-$based maker of bottled iced tea, is a small but fast$-$growing firm that has gained a loyal following for its use of fresh, organic ingredients in its beverages. Although beverage industry experts recommended that Sweet Leaf replace the organic cane sugar and beverage to consumers. The Il$-$year old company has $50$ employees, and its products are available in $30\%$ of the U$.$S$.$ market. Sweet Leaf Tea recently received multi$-$million dollar investments which will enable the business to expand its national presence.

Which of the following, if true, would best support the argument that Sweet Leaf Tea should implement a corporate$-$level strategy of concentration?

Sweet Leaf Tea's marketing research indicates that customers would purchase the organic beverages more frequently if the prices were lower.

Sweet Leaf Teal's competitors primarily focus their marketing and distribution efforts on reglonal grocery$-$store chains rather than big box national retailers.

Sweet Leaf Tea can develop a national name by adding new product lines, such as organic snack foods and organic coffee.

Marfuet data ruggests that customers really only want the tea itself, not related products.