Question $1(4$ points$)$

Match the correct brand development strategies:

Column A

$1.$

Extend a brand name to new forms:

Extend a brand name to new forms

$2.$

Extend to new product categories:

Extend to new product categories

$3.$

Different brands by the same producer:

Different brands by the same producer

$4.$

New brand names assigned to new products in new category:

New brand names assigned to new products in new category

Column B

a$.$Line Extension

b$.$Multi$-$brands

c$.$Brand Extension

d$.$New Brands

Question $2(1$ point$)$

Development of original products, improvements, modifications, or new brands is a part of New$-$Product Development

True

False

Question $3(4$ points$)$

Match the right answers:

Column A

$1.$

A financial value attributed to the brand based largely on intangible qualities:

A financial value attributed to the brand based largely on intangible qualities

$2.$

Human attributes and the emotions they inspire toward customers:

Human attributes and the emotions they inspire toward customers

$3.$

Brands that are created and owned by producer of product:

Brands that are created and owned by producer of product

$4.$

Brands that are owned by the reseller of a product:

Brands that are owned by the reseller of a product

Column B

a$.$Private Brands

b$.$Brand Equity

c$.$National Brands

d$.$Brand Personality

Question $4(1$ point$)$

Industrial Products include; Convenience, Shopping, Specialty & Unsought Products whereas Consumer Products include; Capital Items, Supplies and Services

True

False

Question $5(1$ point$)$

Marketers can only position their products on attributes

True

False

Question $6(1$ point$)$

includes selling the rights to apply a brand name, logo$,$ or image to another manufacturer

Blank $1$:

Question $7(1$ point$)$

The three levels of Product are Core, Actual and Augmented

True

False

Question $8(4$ points$)$

Match the right stages of the New$-$Product Development:

Column A

$1.$

Describe the target market, planned value proposition, sales, market share, and profit goals:

Describe the target market, planned value proposition, sales, market share, and profit goals

$2.$

Review of the sales, costs, and profit projections:

Review of the sales, costs, and profit projections

$3.$

Develops concept into a prototype:

Develops concept into a prototype

$4.$

Full$-$scale introduction into the market:

Full$-$scale introduction into the market

Column B

a$.$Commercialization

b$.$Business Analysis

c$.$Market Strategy Development

d$.$Product Development