Question: QUESTION 1 4 The difference between a brand and brand equity is that a brand is the goodwill that an established company has built up

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14

The difference between a brand and brand equity is that a brand is the goodwill that an established company has built up over its existence, while brand equity is a name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.

True

False

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