Question: Question 1 4 What are perceptual positioning maps used for? To find where to best position a product on a store shelf To compare a
Question
What are perceptual positioning maps used for?
To find where to best position a product on a store shelf
To compare a company's profitability with the profitability of competitors
To show consumer perceptions of an individual brand on important buying dimensions
To implement a particular positioning strategy
To show consumer perceptions of different brands on important buying dimensions
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