Question: Question 1 (40 Marks - 60 Min) a) To build a marketing plan you have to go through different steps including SWOT and making the

Question 1 (40 Marks - 60 Min) a) To build a marketing plan you have to go through different steps including SWOT and making the marketing mix, what are the main steps needed to build a successful marketing plan? Please explain briefly. b) Please discuss your marketing mix for your project Product/Service focusing more on your promotion digital communication channels

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