QUESTION $1(50$ Marks$)$

$1\mathrm{.}1$ With reference to the case study, discuss the concept of reverse logistics and recycling and provide an account of

how these can be considered as sustainability practices. $(10$ marks$)$

$1\mathrm{.}2$ Given that Schering AG strives to be a global leader in the pharmaceutical industry, identify some of the steps that

have been taken by the organization ensuring that they competitively position themselves. $(10$ marks$)$

$1\mathrm{.}3$ In addition to your response for $(1\mathrm{.}2)$ above, provide an analysis of the major competitive dimensions that should be

emphasized by Schering AG in order to form a competitive position. $(30$ marks$)$