QUESTION $1$

$(50$ marks$)$

$1\mathrm{.}1$ With reference to unit $4,$ using a company of your choice, explain importance

$(50)$ and role of internal marketing.

Question Breakdown:

First, briefly explain what is internal marketing

Then, using a company you choose, explain how it creates a strong culture, work ethic, and healthy atmosphere for a working environment.

Afterwards, explain how this impacted the success of their business and how value was added to customers as a result

Note: This is a research based question, you don't have to stick to the study guide. Also, this question is broad, you don't have to cover everything, the idea is to identify how to create and maintain a strong work culture and a healthy environment to create, attract and retain "champion employees".