QUESTION $1[50$ MARKS$]$

Write a report to EcoWave management in which you identify and evaluate the challenges of devising

a market$-$driven strategy for the new ethical clothing product that the company aims to introduce. Your

report should:

$1.$ Identify and evaluate challenges: Discuss the specific challenges EcoWave may face when

devising a market$-$driven strategy for its new ethical clothing product line.

$2.$ Make recommendations: Provide recommendations to the management team, explaining

the theoretical basis of your decisions.

$3.$ Support your discussion: Use your textbook, at least two or three academic journal articles,

and other credible online sources to support your arguments.

$4.$ Writing and referencing: Use professional academic writing and adhere to the APA $7$

referencing style.