Question: Question 1 5 ( 1 9 ) Consider a product that consumers choose in low involvement rational mode. For this product, its print ad should:

Question 15
(19) Consider a product that consumers choose in low
involvement rational mode. For this product, its print ad
should:
Be long and argumentative
Focus on one or two features of the brand
Question 15 (19) Consider a product that consumers choose in low

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