Question $15(1$ point$)$

In a$($n$)$ marketing channel, one or more intermediaries work with manufacturers to provide goods and services to customers.

indirect

vertical

horizontal

simple

direct

Question $16(1$ point$)$

Brigson Manufacturing Group works with several different suppliers for component parts. One of the suppliers, Caster Corp. has achieved control over the entire supply chain because it tells Brigson when caster orders can be shipped and only ships them when Brigson orders at least ten pallets worth of product. In this situation, Caster