Question $15(1$ point$)$

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What is the purpose of market segmentation?

A$)$ to develop a generalized definition of the market as a whole

B$)$ to divide the market into equal size and profit regions for sales territories

C$)$ to enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups

$$ D$)$ to reduce the market to a specific size that the firm can handle