Question $15$

$2\mathrm{.}5pts$

As Ring, maker of do$-$it$-$yourself home security systems $($alarms$,$ cameras, etc.$),$ was planning to launch their most recent product, they attempted to anticipate the product life cycle for this type of new product and they have been tryingto manage the product life cycle as effectively as possible. Given that, which of the following statements related to the Product Lifecycle concept is most accurate?

By the time we reach the "maturity" phase, there is very little reason to continue to stay in the market

The revenue and profit lines cross over each other during the "maturity phase

In managing the life cycle, it is reasonable that marketers would want to lengthen the "introductory" stage and shorten the "growth" stage, so that they can dampen expectations of the financial markets

In the "introductory" stage, profits could start off negative as the company recovers initial fixed costs

The final stage of the life cycle is referred to as the "death stage