Question: Question 1 5 ( 2 points ) Although retailers gain economies of scale from opening multiple locations in an area, they also suffer diminishing returns

Question 15(2 points)
Although retailers gain economies of scale from opening multiple locations in an area, they also suffer diminishing returns associated with locating too many additional stores in an area. This is called
economies of scope.
sales cannibalization.
channel integration.
channel competition
Question 15(2 points) Although retailers gain economies of scale from opening

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