Question: Question 1 5 ( 3 points ) Which of the following sentence about 'building a loyalty foundation' is FALSE? Service marketers manage the customer base

Question 15(3 points)
Which of the following sentence about 'building a loyalty foundation' is FALSE?
Service marketers manage the customer base through effective tiering of service.
Service marketers should not be selective about the segments they target if they want to build successful customer relationships.
Service marketers understand that the foundation for loyalty lies in customer satisfaction.
Service marketers search for value, not just volume.
Only highly satisfied or delighted customers who are in the zone of affection will be truly loyal.
Question 15(3 points) Which of the following sentence about 'building a

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