Question $15(4$ points$)$

Even though Coca Cola is really just sugar water, through advertisement and strong positioning, consumers have built the brand up in their minds to be something magical, special, and meaningful. Coke $=$ childhood, friendship, polar bears and Santa! This is the result of marketing.

A$)$ Transformational

B$)$ Transatlantic

C$)$ Transportational

D$)$ Transcendental