Question $15$

$4$ pts

While differentiation is important, it's also important that a company offer value to whom?

Their potential future customers.

Important customer groups outside their primary target market.

Their main competitor's target market.

A target market large enough to allow them to meet their goals.

Question $16$

$4$ pts

Marketing activities should be included in the marketing plan under which condition?

Only if the activities relate to specific marketing objectives.

Under all conditions; they're an integral part of the overall plan.

Only if the plan focuses on tactics.

Only if they are specific, realistic, measurable, and time$-$bound.