Question: Question 1 5 8 pts Please match the appropriate technique with its plain English definition below. Concept test Market test Iteration Functional prototype [ Choose

Question 15
8 pts
Please match the appropriate technique with its plain English definition below.
Concept test
Market test
Iteration
Functional prototype
[Choose]
A working model of a new product idea
A focus group is presented with an idea to calibrate WTP
A functional prototype is prombted in one or more SMSA's
A cyclical trial and error process that involves a quick design and prototype, testing and refinement
Question 15 8 pts Please match the appropriate technique with its

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