Question: Question 1 5 CH 8 / Narrated PP: For segmentation to be meaningful, considerations should be given to all of the following EXCEPT: Accessibility of

Question 15
CH 8/ Narrated PP: For segmentation to be meaningful, considerations should be given to all of the following EXCEPT:
Accessibility of the targeted segment (i.e., can you reach the potential segment?)
Size of the potential segment
Identifiability and measurability of the potential segment.
Responsiveness of the targeted segment to your Marketing Mix
NO Exceptions
Question 15 CH 8/ Narrated PP: For segmentation to be meaningful,

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