Question: QUESTION 1 5 High - involvement purchases are characterized by the fact that they A . are inexpensive to purchase. B . are frequently purchased.

QUESTION 15
High-involvement purchases are characterized by the fact that they
A.
are inexpensive to purchase.
B.
are frequently purchased.
C.
are often bought on impulse.
D.
require little research or forethought.
E.
carry a greater risk to consumers if they fail.

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