Question: Question 1 ( 5 points ) What is the difference between first - party and zero - party customer data? Zero - party data is

Question 1(5 points)
What is the difference between first-party and zero-party customer data?
Zero-party data is personal information provided by customers about their
preferences. First-party data is behavioral data that companies collect by using
marketing technology.
Zero-party data is information customers share exclusively in focus groups. First-
party data is inferred data based on how marketing performs.
Zero-party data is behavioral data that companies collect by using marketing
technology. First-party data is perstral information provided by customers
about their preferences.
Question 1(5 points) What is the difference between first-party and zero-party

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