Question 1 (50 marks Word limit: maximum 600 words (+ 5-10% allowed) Knowing that E-commerce platforms are a very unique type of business, you have joined a local E- commerce start-up as a summer intern. The company sells wines by offering attractive monthly subscription package deals for their clients, they also sell wines individually. It seems that there is no clear strategy about what works best. You have been given access to the company datasets, you can see that the company collects ample data about sales, product, customer demographics, customer acquisition and other information. Moreover, because the company is very young, you know it can easily change processes to collect more data if necessary. There are many improvements a company could make by introducing machine learning applications. To your surprise, the company does not use any machine learning technology, therefore you decided to propose a machine learning application to help the company achieve its potential: Describe what machine learning application would you suggest the company should develop? Explain how would this application work? What information/data would be required for this application to work? Describe how could your proposed machine learning application help to improve the start-up? Clearly define risks and rewards associated with your proposed machine learning solution Provide the biggest challenges the company would face if they decided to adopt your proposed solution? How would you measure if your application is impactful and successful? Hint: Think about how your machine learning solution help could increasing sales, customer satisfaction, improving operations, customer journey or personalisation aspect of E-commerce