Question $16(1\mathrm{.}5$ points$)$

Plexzap Products started as a luxury brand for designer apparel. Soon, the company expanded by launching its own line of premium perfumes, watches, bags, and home furnishings. This expansion allowed the businesses under the company to share a few of the common competencies in products, services, technology, and distribution. Which of the following corporate strategies is Plexzap pursuing in this scenario?

$$ taper integration strategy

niche marketing strategy

related$-$constrained strategy

related$-$linked strategy

Question $15(1\mathrm{.}5$ points$)$

The Tata group of India, Warren Buffet's Berkshire Hathaway, and the Japanese Yamaha group have several strategic business units under one corporate umbrella and are pursuing an unrelated diversification strategy. We would refer to these businesses as

differentiators.

conglomerates.

internal competitors.

vertically integrated.