Question: Question 1 6 2 pts Pharmacies are a new addition to Sam's Clubs. They could exert a greater influence on the marketplace for prescription drugs

Question

16

2

pts

Pharmacies are a new addition to Sam's Clubs. They could exert a greater influence on the marketplace for prescription drugs than their newness indicates. Sam's has a stated philosophy of marking up merchandise a maximum of

14

percent. When that philosophy is applied to prescription drugs, especially generics, warehouse club prices can be dramatically lower than those of conventional drugstores, supermarkets or discount store pharmacies.

Sam's is using a

strategy to convince consumers to use its pharmacies rather its competitors.

Price intensive demand

Cost bundling

Status Quo pricing

Penetration pricing

Question 16 2 pts Pharmacies are a new addition to Sam's

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