Question $16(3$ points$)$

Saved

If a researcher wants to make a multi$-$million dollar decision as to whether to launch a new product s$/$he would be well advised to use:

Question $16$ options:

$1)$

qualitative research only.

$2)$

quantitative research only.

$3)$

a combination of qualitative and quantitative research.

$4)$

none of these

Question $17(3$ points$)$

Saved

The most common type of qualitative marketing research is $\_\_\_\_\_\_\_.$

Question $17$ options:

$1)$

projective techniques

$2)$

cartoon test

$3)$

sentence completion

$4)$

focus groups

$5)$

none of these

Question $18(3$ points$)$

Saved

A qualitative researcher is investigating a very sensitive subject, downloading music illegally. Which technique would be best for getting the subject to answer honestly?

Question $18$ options:

$1)$

online focus groups

$2)$

traditional focus groups

$3)$

third$-$person technique

$4)$

in depth interview

Question $19(3$ points$)$

Saved

During the focus group interview, it is imperative that the focus group moderator:

Question $19$ options:

$1)$

remain completely objective.

$2)$

have good quantitative skills.

$3)$

have a wide range of capability regarding focus group equipment.

$4)$

be able to screen for appropriate focus group participants.

$5)$

all of these

Question $20(3$ points$)$

Saved

Which of the following is not an example of a projective test?

Question $20$ options:

$1)$

word association

$2)$

sentence completion

$3)$

cartoon test

$4)$

all of these are examples of projective tests.

Question $21(3$ points$)$

Saved

Researchers posing the question in terms of "your neighbor" would be an example of:

Question $21$ options:

$1)$

third$-$person technique

$2)$

word association

$3)$

grouping

$4)$

storytelling

$5)$

none of these

Question $22(3$ points$)$

Saved

Which of the following is the biggest complaint about using online surveys?

Question $22$ options:

$1)$

slow deployment

$2)$

lower response rates

$3)$

lack of representative sample

$4)$

lack of callback procedures

$5)$

all of these

Question $23(3$ points$)$

Saved

A researcher is launching an online survey and wants to focus on females who earn more than $$75,000$ per year. What type of internet sample should they use?

Question $23$ options:

$1)$

data capture of Web visitors

$2)$

random web site intercepts

$3)$

unrestricted Internet sample

$4)$

none of these

Question $24(3$ points$)$

Saved

Which of the following is not a good design technique for mobile surveys?

Question $24$ options:

$1)$

Create a short survey

$2)$

Minimize the number of pages

$3)$

Create simple questions

$4)$

Minimize all nonessential content

$5)$

Add many graphics to help explain concepts

Question $25(3$ points$)$

Saved

The idea that anyone who wishes to complete a questionnaire online can do so is most closely related to which of the following issues?

Question $25$ options:

$1)$

An unrestricted Internet sample

$2)$

A lack of callback

$3)$

A time constraint online

$4)$

No sample frame

$5)$

None of these

Question $26(3$ points$)$

Saved

Which of the following is not characteristic of online surveys?

Question $26$ options:

$1)$

online self$-$administered interview

$2)$

significant interviewer bias

$3)$

medium to high risk concerning representativeness

$4)$

purchased list of non$-$profiled respondents

Question $27(3$ points$)$

Saved

From the researcher's point of view, the most important thing for panel companies to consider is:

Question $27$ options:

$1)$

recruiting panel members in the most cost effective way.

$2)$

having a large number of panel members.

$3)$

maintaining quality standards in recruiting panel members.

$4)$

none of these

Question $28(3$ points$)$

Saved

Observing consumers' behavior through a one way mirror is a common type of $\_\_\_\_\_\_\_.$

Question $28$ options:

$1)$

open observation

$2)$

disguised observation

$3)$

structured observation

$4)$

unstructured observation

Question $29(3$ points$)$

Saved

Counting how many people use the drive$-$in window at a bank during certain hours is a good example of what type of observational research?

Question $29$ options:

$1)$

contrived

$2)$

natural

$3)$

disguised

$4)$

conceived

$5)$

internal

Question $30(3$ points$)$

Saved

Which of the following is not a primary advantage of observation research?

Question $30$ options:

$1)$

information gathered more quickly than with a survey

$2)$

doesn't depend on willingness of the respondent

$3)$

ability to predict future behavior

$4)$

not subject to biases that plague survey research