Question: Question 1 6 Consider the following question, Does the type of advertisement influence the level of interest in the toothpaste? To answer this question, a

Question

16

Consider the following question, "Does the type of advertisement influence the level of interest in the toothpaste?" To answer this question, a marketing researcher has participants listen to the radio

advertisement or watch the television advertisement about the toothpaste. Next, the researcher asks all participants to indicate their interest in buying the toothpaste. In this example, what is the

independent variable?

the level of interest in the toothpaste

the type of advertisement

the marketing researcher

none of the above

Question 16 Consider the following question, "Does the type of advertisement

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