Question $17$

$1pts$

After a few years of work in the marketing department of a small firm, you are placed in charge of the firm's inbound marketing. What are you most likely to be in charge of$?q,$

Ensuring that consumers can find the firm when they search for information on products and services

The firm's efforts in creating and placing television and print advertising

Creating display advertising, finding websites on which to place such advertising, and ensuring that inquiries made from such advertising are responded to properly.

Efforts of the firm to capture consumers no matter where they are

Creating content for and monitoring consumer actions on the firm's social media platforms, such as Facebook and Twitter