Question: Question 1 7 ( 1 point ) Saved What are the roles of measurement in marketing research? ( Select all that apply ) Assigning numbers

Question 17(1 point)
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What are the roles of measurement in marketing research? (Select all that apply)
Assigning numbers to phenomena
Quantifying information about objects of interest
Developing methods to characterize information systematically
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Question 17(1 point) Saved What are the roles of measurement in

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