Question: Question 1 7 2 . 5 p t s The introduction of a new Lexus automobile by Toyota in the late 1 9 8 0

Question 17
2.5pts
The introduction of a new Lexus automobile by Toyota in the late 1980's was targeted toward the upper segment of the market never previously targeted by Toyota. According to Ansoff's product-market growth matrix, this was a strategy of
diversification
withdrawal
market development
product development
market penetration
Question 17 2.5pts The introduction of a new Lexus automobile by

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