Question $1$

$(7\mathrm{.}5$ Marks$)$

Analyse Zara's market entry strategy into Asian markets, specifically focusing on its approach to cultural adaptation and local consumer behaviour. How does Zara integrate global business strategies with local market needs to ensure success? Discuss this with reference to theories of globalisation and cross$-$cultural management covered in your module.

Question $2$

$(7\mathrm{.}5$ Marks$)$

Evaluate how Zara$$s organisational behaviour and human resources practices adapt to various cultural environments internationally. Consider the training, communication, and management style aspects within Zara$$s operations in contrasting cultures such as Japan and Spain. How do these practices reflect the theories and principles discussed in the study guide?

Question $3$

$(7\mathrm{.}5$ Marks$)$

Discuss the role of CSR in Zara's business operations, specifically focusing on its commitment to sustainability and ethical fashion. How does Zara$$s CSR strategy align with the global shift towards sustainable development, and how does this impact its brand image and consumer perception across different cultures?

Question $4$

$(7\mathrm{.}5$ Marks$)$

Examine how Zara uses technology and data analysis to enhance its fast$-$fashion business model while maintaining responsiveness to local market trends worldwide. What role does technology play in supporting Zara$$s business strategy, and how does this integration affect its competitive advantage in the international market?

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