Question: Question 1 7 ( 5 points ) Saved Today customers have limitless access to facts about companies, products, competitors, other customers, and even detailed elements

Question 17(5 points)
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Today customers have limitless access to facts about companies, products, competitors, other customers, and even detailed elements of marketing plans and strategies. In the context of change drivers impacting the future of marketing, this reflects the shift
in generational values and preferences.
in information power from marketer to consumer.
to product glut and customer shortage.
to demanding return on marketing investment.
Question 17(5 points) Saved Today customers have limitless access to facts

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