Question $17($Mandatory$)(20$ points$)$

Match the following terms to the appropriate description or definition.

Risks to sport sponsors

Event Management

Costs associated

with&nbs;sport

sponsorships

What companies seek

from sponsorship deals

Benefit for sport media

broadcast outlets

Sales

Sponsorship

Post Event Evaluation

Contract

Eduselling

Opportunity to sell advertising

space $($i$.$e$.$ commercials$)$

Written or verbal agreement

between two or more parties that

creates a legal obligation to fulfill

promises made in arrangement.

All functions related to the

planning, implementation, and

evaluation of a sporting event

Establishes a baseline

measurement for continued

improvement and success

Revenue$-$producing element of

marketing

Evolutionary form of selling that

combines needs assessment,

relationship building, customer

education, and aftermarketing.

The exchange of mutual benefits,

which occurs between the

business and sport organization

Poor presentation of an event,

poor performance at an event,

community backlash from

commercialism, poor behavior at

event, and liability risks

$24/7$ exposure and ability to

increase sales

Changing of rules, perception that

the sponsorship is more important

than the event, potential

consequences of naming rights

sponsor going bankrupt, and

sponsorship can damage image of

sport