Question $17($Mandatory$)(2$ points$)$

Which of the following statements about word of mouth is most accurate?Word of mouth is the second most powerful information source after product endorsements.Teaser advertising campaigns are run after new$-$product introduction to reinforce word of mouth activity.Advertising slogans diminish the effectiveness of word of mouth activity.Most consumers view negative word of mouth as no more than a marketing ploy.Word of mouth activity gets a great deal of credibility from the fact that it typically involves friends viewed as trustworthy$\mathrm{.}14$ of $50$ questions saved