Question: Question 1 (7 marks) A good customer experience strategy (from a traditional view), may not equate to a positive digital customer experience. Discuss why this

Question 1 (7 marks)

A good customer experience strategy (from a traditional view), may not equate to a positive digital customer experience. Discuss why this situation could arise, and what must an organisation do, to ensure a positive digital customer experience. Use peer-reviewed referencing support to justify your solution (200-250 Words)

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