Question $17$

Where does "test marketing" fall under in marketing department?

Answers:

a$.$ Product and service planning

b$.$ Pricing

c$.$ Customer analysis

d$.$ Cost benefit analysis

Question $18$

When suppliers are unreliable or too costly$,$ companies follow which of the appropriate strategies?

Answers:

a$.$ market penetration

b$.$ horizontal integration

c$.$ Forward integration

d$.$ backward integration