Question $17$

You're tasked with gathering insights into customer preferences for a new product line. Which approach would be most appropriate for obtaining detailed feedback from a diverse group of customers?

$1$ point

Conducting a storytelling session where participants engage in discussions about their product shopping and their feelings about the brand.

Distributing a survey with closed$-$ended questions to collect quantitative data on customer preferences.

Hosting a webinar where experts present information about the new product line and participants submit questions and comments via chat.

Organizing a focus group where a moderator facilitates open$-$ended discussions among participants to delve into their opinions and experiences.

$18.$

Question $18$

What is a focus group?