QUESTION 1 | 70 MARKS] a) Describe how small business can build a competitive edge in the marketplace using guerrilla marketing strategies: customer focus, quality, convenience, innovation, service and speed. [10 Marks] b) Given the difficulties in accurately predicting the future, is a business plan useful? Provide three reasons for writing one and three reasons for not preparing a plan. Justify your conclusion and why? [10 Marks) c) How would you describe the four areas that a properly executed feasibility analysis explores? [10 Marks] d) Analyze how can finding a gap in the marketplace create a business opportunity? [10 Marks) e) If you are developing a completely new product or service , write type of information should you include in your business plan regarding the status of the development efforts? [10 Marks] f) Analyze why every entrepreneur should create a business plan, as well as the benefits of developing a plan. [10 Marks) g) Describe how to prepare the basic financial statements and use them to manage a small business