Question: Question 1 8 0 . 2 4 Points Raymond Vernon proposed the product life cycle in the mid - 1 9 6 0 s .

Question 18
0.24 Points
Raymond Vernon proposed the product life cycle in the mid-1960s. Vernon argued that two factors gave U.S. firms a strong incentive to develop new consumer products. These two factors were and
innovation; number of industries
market size; lack of competition
wealth; size of the U.S. market
entrepreneurial spirit; low cost of U.S. labor
Question 18 0.24 Points Raymond Vernon proposed the product life cycle

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