Question: Question 1 8 ( 1 point ) An online platform offered by MAC Cosmetics allows customers to create their own unique makeup palette by choosing

Question 18(1 point)
An online platform offered by MAC Cosmetics allows customers to create their own unique makeup palette by choosing from a wide range of colors and finishes. This customization feature covers all essential makeup categories and enables customers to personalize their selections. This scenario exemplifies:
Question 18 options:
mass customization.
brand repositioning.
perceptual mapping.
undifferentiated positioning.
brand extension.

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