Question $18(1$ point$)$

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You just started working for Airbnb in content marketing and are working on incorporating more third$-$party written content into the content marketing strategy. Which of the following is the most important to keep in mind when deciding which third$-$party content to include?

Connects to your goals and gets shared by other companies

Connects to your goals and gets engagements

Resonates with your audience and includes a visual component

Resonates with your audience and connects to your goals