Question $18(1$ point$)$

When Amelda Inc. recently acquired Burnt Orange Ltd$.,$ employees in each company

began to privately complain about the behaviour and performance of employees at

the other organization. For example, Amelda employees would claim that Burnt

range employees lacked customer service skills; whereas Burnt Orange employees

claimed that they were more responsive to customer needs. Employees would also

label each other by their former colour $(\text{'}$They$\text{'}$re a Burnie'$).$ This incident mainly

describes which of the following concepts?

Social identity theory

Self$-$serving bias

False$-$consensus effect

Self$-$efficacy

Locus of control