Question $18$

$1$ pts

Scenario $1-3$

In $2006,$ gaming giant Nintendo launched an innovative motion$-$sensing gaming console called the Wii. The Wii quickly took over as the leading gaming console because of its unique activity$-$enabling qualities, and for nearly four years, dominated hardware sales in the gaming industry as any true competition for the product was yet to be introduced. However, this changed in late $2010$ as Sony introduced its own motion$-$detecting gaming system to the market, the Playstation Move. Sony has marketed the product as a superior product to Nintendo's, claiming it is more precise and flaunting the Playstation's high$-$quality graphics. Sony's Move has been a topic of great debate, but the reception of the product over the long haul has yet to be seen. To dethrone the Wii, Sony will need to find a way to appeal to those that have not yet bought into "motion$-$gaming." And of course, it wouldn't hurt if Sony somehow found a way to entice Nintendo followers to switch over to its newest addition to the gaming industry.

$($Scenario $1-3)$ The fundamental purpose of marketing the Playstation Move as a superior gaming console to the Wii because of its increased precision and improved graphics is to

create and increase the awareness of Sony.

differentiate Sony from other entertainment options such as Nintendo and the Microsoft Xbox.

establish primary demand stimulation for the Move.

support the promotional mix behind Sony.