Question $18(2$ points$)$

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Best Buy trains its sales staff on Dell computers as well as on Apple computers and also on customer service etiquette. A salesperson at Best Buy speaking with a customer is an example of

an interpersonal marketing communication

mass communication

indirect communication

noise

Question $19(2$ points$)$

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One of the disadvantages of outdoor media is

lack of demographic selectivity

demographic selectivity

low cost

ability to reach a narrow target audience

Question $20(2$ points$)$

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Impersonal, one$-$way mass communication about a product or organization paid for by a marketer is called

advertising

public relations

sales promotion

product promotion