Question: Question 1 8 ( 2 points ) Which of the following is not a common characteristic of business - to - business marketing? reciprocity heavy

Question 18(2 points)
Which of the following is not a common characteristic of business-to-business marketing?
reciprocity
heavy emphasis on personal selling
derived demand
heavy use of mass advertising
low price sensitivity
Question 18(2 points) Which of the following is not a common

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